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Last updated · October 15, 2026
42 pages
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5Work
5- Case studies
- Spirit Airlines: Owning the truth at 35,000 feet by designing honesty into a brand advantage
- Scriptera: Making responsibility visible in healthcare data systems
- Ink Us: Redefining tattoo discovery by connecting artists and intent
- Bona: Bona’s resilient restoration: breathing new life into the legacy brand
Journal
27- Journal
- Web design in 2026: what “modern” actually means now
- The leadership lesson nobody wants to hear: slow down to build something that lasts
- AI agents in creative workflows, one year later
- Optimization without ownership is structural debt
- Why I kill my own favorite ideas
- The Amazon settlement is a $2.5 billion lesson in UX ethics
- The Eighth Circuit just vacated the Click to Cancel rule. Don’t read that as permission.
- 5 UX habits we keep defending that erodes trust
- The real cost of a “quick AI logo”
- Organizational mechanics that undermine UX
- Why UX debt is technical debt’s underrated cousin
- Building client trust when everyone’s worried about AI slop
- Composable systems and the end of static brands
- Sustainability is a performance problem
- What makes a design system actually scale
- The trust deficit: why compliance is not consent
- What the Paris Olympics rebrand taught me about national identity design
- Concept first, execution second: how I actually brief a creative team
- Why accessibility collapses in real systems
- Accessibility is nonnegotiable infrastructure
- What “craft over clout” means when everyone’s chasing virality
- How I structure a brand sprint (and why most agencies get it wrong)
- Threads, X, and the cost of rebranding in public
- The Barbie marketing machine: lessons in brand world-building
- The market map exercise I run before any client ever sees a logo
- Small business, big brand: what enterprise branding can teach everyone
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