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Bona is a global, family-owned brand specializing in premium floor care products for installation, maintenance, and restoration across residential and professional markets. This engagement focused on modernizing Bona’s global digital platform and CMS infrastructure to better support scale, accessibility, and long-term brand trust. Rather than treating the website as a visual refresh, the work addressed architectural debt, fragmented workflows, and systemic limitations, aligning Bona’s digital experience with its century-long legacy of craftsmanship, sustainability, and performance while preparing the platform to support future growth, global audiences, and campaign-driven demand.
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Bona’s reputation has been built over more than a century, earned through consistency, product quality, and trust. But its digital ecosystem reflected years of incremental growth rather than intentional system design.
Content lived across rigid templates. Navigation patterns no longer matched how users searched or compared products. Discovery depended on brittle pathways that broke under real-world complexity. Internally, the CMS slowed teams down, increased operational risk, and made even routine updates fragile.
The issue wasn’t visual fatigue. It was architectural debt.
As Bona expanded across regions, audiences, and product categories, the platform needed to evolve from a marketing surface into a reliable infrastructure, capable of carrying a heritage brand forward without compromising credibility or control.
Bona didn’t need reinvention. It needed coherence.
The platform had to:
Rather than optimizing individual screens, the strategy focused on building a composable digital system, one that could evolve without constant redesign.
Our strategy prioritized:
Navigation was rebuilt around real user intent. Content models were designed for reuse across regions. Accessibility, performance, and governance were embedded into the foundation rather than layered on later.
CMS migration removed legacy constraints, enabling safer updates, improved performance, and reduced operational friction for global teams.
Discovery was treated as a bridge between homeowner needs and professional-grade solutions, supporting natural language queries, product identifiers, and intent-based browsing.
WCAG 2.1 standards were treated as foundational requirements, shaping layout, interaction, and content structure across the platform.
A unified design system protected brand integrity while allowing controlled flexibility across regions and campaigns.
The rebuilt platform supported multiple high-performance campaigns without requiring structural changes, demonstrating the value of a system-first approach.
The campaigns didn’t require workarounds. They worked because the foundation held.
Metrics were a result, not the objective.
This work was not about refreshing a brand that had endured for a century. It was about designing digital infrastructure worthy of carrying that legacy forward, quietly, reliably, and without compromise.
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